Hyderabad, May 3 - IMImobile, a mobile data technology infrastructure and solutions provider, Thursday announced its partnership with Tree Worldwide, a leading market research and data analysis company.

The two companies will offer a customer relationship management (CRM) suite in Asian markets to mobile operators, brands and enterprises.

The suite will help clients to better understand consumer behaviour and implement targeted, real-time customer engagement strategies, based on individual situations, actions and preferences, said a statement by Hyderabad-based IMImobile.

The CRM suite includes a range of services such as data analytics, campaign planning, customer engagement strategies, campaign fulfilment, multimode campaign delivery (Twitter, Facebook, SMS, MMS, Voice and E-mail), and evaluation and insight.

"As our digital lives continue to evolve and increase in complexity, data management has become the cornerstone of any CRM strategy. New analysis and insight models are revolutionising traditional processes by enabling the interrogation of dynamic, behaviourally oriented data, such as page visits, consumer behaviour, usage pattern, transaction history and location, and so on, that are central to big data," Madhavan Iyer, senior vice president-operations, IMImobile, said.

"Our joint service portfolio can help companies identify, explore and take advantage of new business opportunities to reduce churn and increase the share of the customer wallet," said Matthew Bayfield, managing partner, Tree Worldwide.