'Athidhi' was sold out to UTV at Rs 17 Cr in turn the propoganda was as it is sold at Rs.23 Cr. Apart from this there is much hype given regarding collections of this movie according to Trade pundits. They say getting on to the figures in first week is somewhat a tough job, we need to wait and watch what is the truth. As of now the producer is saying that Rs 21 Cr is the first week collection.
