Courtesy young enthusiasts, Japanese food takes a bow in India - Andhravilas - Telugu cinema news | Telugu cinema | Telugu Movies | Telugu cinema reviews | telugu movie reviews | Tollywood | Telugu Movies Gossips | Telugu Movie schedules | Telugu Cinema | Telugu Movies | India News | World News | Bollywood | Telugu Movie Songs | Gossips
   Home   |   Gallery     |  Movie Schedules   |  Bollywood   |  Kollywood   |  Tamil Movies Gallery   |   Videos    |  Gifts to India
Bollywood Movie Reviews News 2013 Calendar Politics National Business Sports AP News Wallpapers  |  |  |  |  |  |
Andhra Pradesh News
National News
International News
Politics News
Business News
Sports News
Health News
Education News
Art-Culture News
Science-Tech News
Religion News
Diaspora News
Online Insurance
Visitors(Outside USA)
New Immigrants
Non-US Residents
Individual Medical
Our Sites

Back to News Page


Courtesy young enthusiasts, Japanese food takes a bow in India

New Delhi, Feb 26 - It's light, uses fresh ingredients and is different. Japanese cuisine is proving to be a hit among culinary enthusiasts in India, especially the young and the health conscious - even though many of the ingredients have to be imported, making it an expensive proposition.

Initially limited to premium restaurants in five-star hotels, Japanese cuisine has been made more accessible by a host of popular fine dining restaurants like Izakaya, Sushiya, Kyoto and Tamura.

"Japanese food is one of the healthiest in the world as it consists mainly of rice, vegetables and seafood. In today's hectic lifestyle, it is one of the best cuisines we have," Kamal Dahal, manager at Kyoto restaurant, Gurgaon, told IANS.

According to Dahal, 95 percent of their ingredients are flown in from Japan; so the food is a bit expensive, but customers, especially youth, don't mind shelling out some extra. Dinner at Kyoto could set you back by Rs.2,500.

"Today's generation is independent and wants to experiment with its food. Many of our customers are youngsters working in nearby multinationals," said Dahal.

Agreed Sonali Chowdhery, director of Izakaya in south Delhi's Vasant Kunj, who said people nowadays have become more enterprising and independent in their tastes.

"The customers that we get vary in age but they all appreciate the food," she said, adding that dishes like tempura and sushi were the most sought after at her restaurant.

At Izakaya, some of the ingredients they fly in are basashi (horse meat), wasabi and gari (pickled ginger). A meal for two here costs around Rs.2,000.

Similar is the scenario in other metropolitan cities like Mumbai where youngsters are leading the change - some out of curiosity, others just to be fashionable.

"Japanese cuisine is fashion food and some of our young customers do come here because eating Japanese food is fashionable," Shreeya Mitra, head chef at Sushi and More, Mumbai said.

As per Mitra, her restaurant is one of the most affordable eateries in Mumbai as a meal for two costs only around Rs.500. "Our mother company imports the ingredients for us and doesn't charge any profit," she added.

Former Indian ambassador to Japan, Aftab Seth, said youngsters today were more open to new cuisines as they were better travelled.

"Indians especially the young are travelling a lot these days and they are more open to new cuisines than their parents," Seth told IANS.

"Japanese food is definitely fashionable for some," he added.

A perfect example of the increasing popularity of Japanese cuisine is Sushiya in Delhi. Started in 2007 in Saket in south Delhi, it initially only delivered Japanese food but expanded into a takeaway joint in 2009. Finally it became a dine-in restaurant in 2011 due to the rapid increase in clientele.

Mike Adarsh, manager at Sushiya, told IANS: "We started off as a takeaway joint, but the demand for the cuisine was overwhelming and we had to open a dine-in restaurant in March 2011."

According to Adarsh, the USP of his restaurant is the 'value-for-money' meals which have helped in creating a loyal customer base.

The recently opened Megu at the Leela in Chanakyapuri has gone a step further for its Indian clientele, as around 40 percent of the dishes are vegetarian.

"We had to keep in mind that there are a large number of vegetarians in Delhi and we want to cater to everybody. Hence we decided that 40 percent of the dishes on our menu will be vegetarian," Aishwarya Nair, corporate head, food and beverages, at the Leela, told IANS.

However, the restaurateurs unanimously agree that Japanese cuisine will not be able to attain the same level of popularity in India in the near future as its Chinese or even Italian counterpart due to its ingredients.

"Japanese food has the majority of Ingredients flown in from Japan, so the food is bound to be expensive. Food joints selling sushi won't be cropping up in nooks and crannies in the foreseeable future," Vijay R. Verma, assistant manager at Harima, Bangalore, told IANS.

Moreover, the Chinese food sold here is made as per the customer's taste, which means more fried and spicy food opined Dahal.

"But the minute you add unnecessary spices or oil to Japanese food, it loses its taste," he said.


More News....
Page 1 of 8 Next

- Markets hit record high; IT stocks surge
- Malaysian brand Marrybrown to expand food outlets in India
- Markets hit record high
- Environment ministry eases clearance norms for coal mine expansion
- Research analysts to be registered, rules SEBI
- REC to fund Rs.20,000 crore of power projects in Telangana
- Toshiba wins major order in Malaysia for 2,000 MW ultra-super-critical steam turbine
- Canadian companies look to expand partnerships with India in renewable energy
- Hyderbad metro cost escalates by Rs.2,500-Rs.3,000 crore
- Power failure cripples Mumbai, supply still not normal
- After SpiceJet, IndiGo enters fare war
- Sensex closes above 27,000-mark (Roundup)
- Under fire, Badal government amends sand mining rules
- GSM rural subscribers at 303.10 mn in July: COAI
- Blackouts, load-shedding hits parts of Mumbai
- Seven-ministry sponsored meet on minerals, metallurgy opens Thursday
- India can scale new heights with innovations, better standards: Nadir Godrej
- Tata Motors bags order for 2,700 buses
- Bharti Airtel launches music streaming app Wynk
- Sensex, Nifty touch record highs (Third Lead)
- GMR Infra signs MoU with Japan Bank for International Cooperation
- India Inc lauds Modi's Japan visit
- Private non-financial firms' sales contracted in 2013-14: RBI
- Sensex crosses 27,000-mark
- RBI revises Basel III norms, cuts capital maturity to 5 years

Page 1 of 8 Next

Telugu Movies Photo Gallery
Srushti Unseen Photoshoot
Ranjana Mishra
Sneha HOT
Priya Anand Hot
Pranitha Subash
Neetu Chandra Hot
Neetu Chandra
Mrudula Baskar Aka Naveena
Tamil Movies Photo Gallery
Vanmham Audio Launch
Thilagar Movie Audio Launch
Srushti Unseen Photoshoot
Ranjana Mishra
Sneha HOT
Reshmi Menon Latest Stills
Priya Anand Hot
Pranitha Subash
Neetu Chandra Hot
Yuddanapudi Telugu Serials
Pelli Pillalu Jeevitham
Jeevana Satyalu

Site Designed & Developed by |ęCopyrights reserved